Never under estimate the power of social media and what it can do for your business. In this digital age it’s crucial to get to grips with the likes of Facebook, Twitter, Linked In, Instagram, Pinterest, SnapChat – the list goes on. Whether you operate in the B2C or B2B field, likes/comments/engagement and reach can all help to create conversions and achieve business objectives. It’s now just as important to have social media presence as it is to have a website and business card. Fact.
Consumers and clients will check out how proactive you are across social platforms, as well as how well you interact with your audience. People want to make their voice heard as much as you do as a business; with the rise in social media and social influencers such as bloggers and vloggers, the general public now have that freedom and platform to do so. Therefore the way in which you manage your social content and customer engagement is paramount for your brand identity.
In the past 12 months alone, eldCreative has helped to increase one of its client’s Facebook following by 978%, see here. By generating rich, diverse content on a regular basis, followers have liked and shared posts generating warm leads and much needed results. It’s important to create a content plan that ties in with trending news/occasions/themes so that your posts are seen by relevant users. Equally as important are the hashtags you use to accompany the content being posted, social media is a whole other world that should be embraced sooner rather than later.
Social media feeds have very sophisticated algorithms and you can now target potential consumers/clients using specific advertising tools that can be tracked and quantified. Perhaps the content you are creating is good but it’s not being seen by the majority of your followers or other passive, potential followers. This is when social advert tools come into their own.
If you are looking for help with your social media strategy, perhaps require content for posts or even ongoing management across all of your platforms, eldCreative can offer a variety of service levels with results-driven objectives. Contact us below with your business requirements or view some of the projects we have worked on here.