Never under estimate the power of social media and what it can do for your business. In this digital age it’s crucial to get to grips with the likes of Facebook, Twitter, Linked In, Instagram, Pinterest, SnapChat, TikTok – the list goes on.
Whether you operate in the B2C or B2B field, likes/comments/engagement and reach can all help to create conversions and achieve business objectives. It’s now just as important to have social media presence as it is to have a website and business card. Fact.
Consumers and clients will check out how proactive you are across social platforms, as well as how well you interact with your audience. People want to make their voice heard as much as you do as a business; with the rise in social media and social influencers such as bloggers and vloggers, the general public now have that freedom and platform to do so. Therefore the way in which you manage your social content and customer engagement is paramount for your brand identity.
By generating rich, diverse content on a regular basis, followers will like and share posts and helping to raise your brand awareness and profile. In turn this will encourage warm leads and potential sales. It’s important to create a content plan that ties in with industry news/occasions/themes so that your posts are relevant and are engaging to your following. Equally as important are the hashtags you use to accompany the content, a hashtag strategy is a must for the likes of Instagram in order to grow organically and for your product or business to be searchable across the platform.
Social media feeds have very sophisticated algorithms. To grow organically on platforms is becoming increasingly difficult and that’s why paid for advertising should definitely be part of your social media strategy. You can target potential consumers/clients using sophisticated attributes/locations/interests etc – the list is pretty comprehensive. Meta (formally known as Facebook) also has hugely innovative advertising functions with a multitude of objectives to choose from and audience types that can be created from existing data. The team at eldCreative are experienced users of the Facebook Business Manager, creating innovative campaigns with proven results.
If you are looking for help with your social media strategy, perhaps you require content for posts or even ongoing management with the use of scheduling tools such as Hootsuite and Preview, eldCreative can offer a variety of service levels with results-driven objectives. Contact us below with your business requirements or view some of the projects we have worked on here.