The magnifying glass! Another universal symbol on the World Wide Web! The search function really has such an important role to play but many small businesses overlook it.
If you’re an eCommerce site or you have multiple pages on your website with complex navigation then the search tool should have prominence in your header. It only takes a second for a consumer or client to become frustrated not being able to locate something, they then leave and just like that the prospective opportunity has been lost.
Many people are time-starved from the out set and therefore rely on the search function without use the nav bar at all. It’s a simple mistake to make but just don’t do it.