Content is king when it comes to marketing your product or service. Not only are blog posts and news articles rich in keywords which makes Google happy, these pages will help you to storm to the top of the search engine results pages (SERPs). Producing relevant, informative content on a regular basis will help drive traffic to your site.
But be warned, relevance is key. Don’t just write a blog for the sake of it and keyword stuff it full of nonsensical sentences. The Google robots that crawl your site are pretty clever and will flag this, invest time in creating content that offers advice or shopping/service guidance or better yet get eldCreative to do the hard work for you!
Unlike other agencies, no job is too big or small; we can create weekly, monthly, quarterly or even one-off pieces of content. The team can advise or implement a content creation plan, offering a strategy of what and when to post. We will research into the keywords that are being used within your industry and use these within news bulletins, press releases or event announcements. We can also offer copywriting services if you need an extra set of eyes.
Once your content is in place it’s important to get your message in front of the people that matter. eldCreative work with a pool of talented PRs who are well connected across various industries. They have excellent knowledge of the media landscape and have well-established relationships with journalists across local and national media. We can also put you in contact with blogger and vlogger PR professionals who can create a comprehensive influencer plan for your brand.
Having used media databases such as Response Source, Press Loft and Cision, eldCreative can offer advice on the best in-house PR platform for your business should you be looking to invest.
Get in contact with us below for your content and PR requirements or view some of the projects we have worked on here.