Merge Tags For Newsletters
As a small business, if you send newsletters to clients or customers then you should be using merge tags to make your content more personal.…
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Google Alerts
If you’re a marketer or you manage social feeds and weren’t aware of Google Alerts then this might brighten your day! One of my clients…
The Rule Of Three
So when it comes to branding or interior styling, the rule of three is an important one to remember. It’s aesthetically pleasing because it forces…
Pixel Tracking
If you use Facebook for advertising then you must install a Facebook Pixel onto your website to make your adverts more targeted and in turn…
Call To Action
Call to action! Never under estimate how important a simple directional action is across your digital marketing efforts. If you want potential customers or clients…
Landing Pages
When adding links to your bio on Instagram or directing traffic to your website from Pinterest boards or Facebook then always lead followers to a…
Google Analytics For Small Business
It’s so important to keep abreast of those key performance indicators (KPIs) as it helps to mould your marketing strategy. What’s working? What’s not? What…
Abandon Cart
If you own an e-commerce business then you should be aware that the average shopping cart abandonment rate is 75.6%. That’s a hell of a…
Automation Platforms For Marketing
Providing great content each day across multiple social media channels, websites and newsletters can be taxing but there are various marketing tools that can make…
Marketing Budget
One of the most common questions I get asked from small business owners is how much should they be spending on marketing? As a very…
