Hyphens in Alt Tags
So this isn’t the correct use of the hyphen but when you come to labelling images for web use, it’s crucial to use the (-)…
Top Third of a Website
If you’re a small business then you have a limited amount of time in which to engage with your customer, especially when it comes to…
Site Map For Websites
One of the first things I always ask clients to provide me with before starting a website build on WordPress.com is a list of all…
The 80/20 Social Media Content Split
The 80/20 split should always be at the forefront of your social strategy. Of all the content you produce only 20% of it should have a…
Plug Ins For Websites
Let's be clear, we're not talking about the electrical type but plug ins which you can install into your website! Having recently undertaken a project for…
Lookalike Audiences On Facebook
If you use Facebook to promote your business then you need to know about Lookalike Audiences to improve your success rate. When creating an advert…
Behind The Scenes
It’s so important to give your social media and digital platforms a human feel, especially with the amount of fake profiles and bots doing the…
Reviews For Your Product or Service
So we can all relate to stars in a row like this right?! I’m talking about reviews. One of THE most important things to focus…
Merge Tags
As a small business, if you send newsletters to clients or customers then you should be using merge tags to make your content more personal.…
Google Alerts
If you’re a marketer or you manage social feeds and weren’t aware of Google Alerts then this might brighten your day! One of my clients…
