If you’re a small business then you have a limited amount of time in which to engage with your customer, especially when it comes to your website.
Therefore if you don’t have the most important information about your brand/service in the top third of your site (before the scroll) then it’s likely potential customers will click off.
As harsh as it sounds, we live in a time-starved world where people need to find a solution to their problem, quickly and easily. If you have a new promotion, put it in your hero banner, likewise with a new product launch, things such as your social channels, ‘about us’ and contact details should be reserved for space towards the bottom. If you’re unsure of your website hierarchy then contact us for further help.