The 80/20 split should always be at the forefront of your social strategy. Of all the content you produce only 20% of it should have a sales focus, the rest of your posts should be engaging and informative in order to grow your brand following.
In the digital age, customers and clients are savvy and respond well to experiential marketing, interactive posts or simply something fun! Having a content plan will definitely help to map out the 80/20 split.
There are a variety of posts that you can use to ‘fill’ the 80% of content that isn’t a product or services push. Such as reviews, news stories relevant to the industry, partnerships, locational activity, charity requests, behind the scenes etc.
If you need help with your social media management to drive sales then contact the team.