It’s so important to give your social media and digital platforms a human feel, especially with the amount of fake profiles and bots doing the rounds. that’s why behind the scenes shots are crucial.

It’s also a great way of generating engagement because people are intrigued about what goes on behind these tiny squares, worts and all! I personally love to see the people behind a brand and the hard work that goes into making it a success. What’s your favourite ‘candid camera’ moment?