So we can all relate to stars in a row like this right?! I’m talking about reviews.
One of THE most important things to focus on as part of your marketing strategy, especially if you are an online business. Consumers are 31% more likely to follow through with a transaction if a business has a good review about its product or service.
It’s a visible tool, readily available for consumers or clients to voice their opinion so you need to get it right. Of course, there will always be people who you can’t please no matter how exemplary your customer service is but it’s how you respond to any negative feedback that is key.
Review platforms such as Trustpilot and Yotpo are worthwhile investing in as you can get full control over automated emails that are sent to your customers/clients, you can include widgets on your website for buying reassurance and the keywords within the reviews will help to boost your SEO as well as providing rich snippet stars on results pages instantly. If you need help setting something like this up then contact us.