So when it comes to branding or interior styling, the rule of three is an important one to remember. It’s aesthetically pleasing because it forces your gaze to digest the whole of the grouping due to natural visual interest.

Obviously styling with an even amount of objects creates symmetry and for those who like things ‘just so’ then two of something is definitely more desirable. I’ve got a business plan I want to explore further based around this concept so fingers crossed it will come into fruition.