Call to action! Never under estimate how important a simple directional action is across your digital marketing efforts. If you want potential customers or clients to click to view/click to buy/click to download, then quite simply tell them.
It might be obvious to you but other people navigate social media, websites and newsletters in different ways so transparency is key. The ‘button’ is a universal symbol for a call to action so try not to shy away from this. When analysing heat mapping on newsletters, most people will click on a button or hyperlink over an image. On social platforms, always try to insert a link that goes to a landing page rather than homepage of a website. Simple things like this are often overlooked so be sure to get the basics right!