When adding links to your bio on Instagram or directing traffic to your website from Pinterest boards or Facebook then always lead followers to a specific landing page.

If you’re an e-commerce site for example, adding a URL to the homepage of your website is not beneficial if the user wanted to read more detail about a specific item. Yes it’s a great way to browse but you need to spoon feed as much information as possible because people will only hang around for approximately 3 seconds and if they can’t find what they want, they will click away.

Obviously from a generic branding exercise then a homepage is fine but the more specific you can be directly traffic to a offer/course/new product will provide a better conversion rate.