If you own an e-commerce business then you should be aware that the average shopping cart abandonment rate is 75.6%. That’s a hell of a lot of potential business gone to waste.
There are various reasons for this, such as a simple change of mind, the price point being cheaper elsewhere, lack of trust, lack of time etc. You will never truly understand a consumer’s purchasing behaviour unless you ask for feedback but there are lots of things you can do to prevent this from happening. Some of these include: making the transaction as simple as possible with a quick fill form and no account sign up. Offer an instant discount pop up if the user clicks off for that time only, this encourages impulse transactions. Display recognisable payment methods to highlight that your website is all above board, ideally offer @paypaluk as an option since it’s a universal payment gateway and makes users feel secure parting with their personal data. Provide clear information and highlight the total cost in bold, include all extra charges such as postage so there are no hidden surprises. If you need more help to set this up then contact us.