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So I’m a massive fan of Live Chat! Who’s with me? When my mum (who’s in her mid-70s) said she used Live Chat the other day to talk to a sofa company I realised how crucial it was for brands to utilise this tool. It’s clearly not just a generational thing, ALL types of people are using Live Chat.

I personally like it because I usually want an instantaneous response and can’t always be bothered to pick up the phone but sometimes you might have a question that you’re embarrassed to ask and it’s more comforting to sit behind a computer screen.

Whatever the reason, installing Live Chat can help with conversions on your website and can act as a last second lifeline if consumers/clients are deliberating. There are various apps that you can install if you have an eCommerce platform such as Shopify so it’s completely achievable for not much of an outlay.