So what’s all this talk of GDPR? If you’ve been living under a rock the last year then you might not have heard about the General Data Protection Regulation coming into force but it’s a big deal and could potentially threaten your digital comms if you don’t take action by 25th May, 2018.
By law, you now need to be transparent about the data collection you hold. It is also important to outline the cookies being used on your website giving the general public and other businesses more control over how their personal data is consumed. Every new visitor/potential customer should be ‘opting-in’ or giving consent for you to use their personal data when sending email communications for example. This is also true of every existing customer, who should also be made aware of any policy changes.
You must take note, otherwise come May you might not have a database who you can legally market to without this consent. In effect, GDPR is all about protecting the privacy of the consumer/business and to limit the amount of data breach or re-selling of personal information.
There are loads of self-help guides out there for small businesses to get ready and if you have a bigger data infrastructure, you might want to consider electing a GDPR consultant to oversee the transition. It’s easier to tackle than you might think, here are some brief bullet points to get you started:
- Activate a pop-up cookies notification on your website. This makes users aware that their behaviour is being tracked to provide them with a better service. Any good website provider should be able to help with this, on WordPress.com for example, you can activate a Cookies Widget that pops up when someone visits your website for the first time.
- Send an email to all of your existing database asking them to ‘opt-in’ to continue to receive communication from you. This can be done through third party tools such as Mailchimp. You can copy and paste a form builder URL into an email which when clicked asks the consumer/client to re-confirm their email address should they wish to continue to receive information from you.
- Embed a double opt-in sign up form on your website so that users are asked to re-confirm their email from the start.
If you have any questions please do hesitate to contact us.