If ever you feel slightly disillusioned by your marketing efforts then take a breather and make a plan. Creating content is crucial but creating relevant content is paramount. Map out a monthly or even better, weekly plan, that includes occasions, events or important dates that tie in with your business objectives.

From here build up a bank of creative graphics, information and news stories which are trending to make your social feed truly engaging. Google and other search engines are savvy, you can’t just keyword stuff anymore or worse, rip off other people’s hard work. Content creation is about making fresh, innovative content that your audience will resonate with.

There’s so much information to hand, you just need to put your own spin on it. Whenever I take on a client, my first port of call is to always make a plan and rotate it from informative, engaging and then sales related information to keep the audience satisfied.